What Is SEO and how it works

in this article we will cover, what in the world is SEO? What does all this mean? Don’t worry. I’ll help you become fluent in the language of SEO. This post will cover everything I know about SEO. Well, everything that I could fit into 2,000 or so words at least.

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What Is SEO ?

SEO stands for search engine optimization. At its core, SEO is the process of making your site rank as high as possible in Google when someone types in “burrito blanket” (or whatever it is you sell, promote, or talk about.) The higher your site ranks, the more visible your business is, and the more traffic and sales your business is likely to generate. If you are just getting started in SEO, though, you might be a little lost. There are tons of sites, books, guides  and you might find that most of those resources offer conflicting information.

Part of the reason SEO frustrates so many people is that it changes continuously. Why? Because when marketers get their teeth into a new “strategy,” they like to run it into the ground. Essentially, we are why we can’t have nice things. Also, there’s the fact that Google is constantly updating its algorithm. SEO is a never-ending battle to get more eyes on your website and convince Google that your site is worth sending searchers to.

Your Top SEO Questions Answered

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So what matters when it comes to SEO?

• Is it all about the links?
• Does the URL structure really matter?
• What exactly is a meta description, anyway?
• Do you need to crank out a 2,000-word blog post four times a day?

Before diving into the more technical aspects of SEO, I’m going to answer the most-asked questions about SEO.

Is SEO Dead?

Yes. It’s completely dead. Our jobs are over. You should just quit now. I’m kidding, mostly. I’d argue that SEO is constantly dying repeatedly. Think it like Bill Murray in Groundhog Day. As the strategies we’ve come to know and love are replaced by newer, more effective strategies, SEO best practices die, and new ones are reborn. So while it isn’t dead, SEO is always changing. If you want to succeed at SEO, you’ve got to be willing to roll with the punches.

What Is The Most Important SEO Factor?

There isn’t one golden SEO factor that outranks all the others. One of the most common answers you’ll get in SEO is, “Well, it depends…” This might be frustrating, but it’s the truth.

• Do links matter? Yes.
• Do you have to have links to rank? Probably, but not necessarily.
• Does content length matter? Yes, but a crappy long post won’t outrank a short, amazing post.

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I could go on, but I think you get the point.

How Long Does SEO Take to Work?

Well, it depends. (Sorry!) Only Google knows exactly how its algorithm works. They do release updates, and there are a few lists out there of the most crucial ranking factors. The truth is that SEO takes as long as it takes – that might be weeks or even months, depending on your strategy. If someone else does something just a tiny bit better, you might get bumped off the top of the SERPs.

What Is The Difference Between On-Page SEO & Off-Page SEO?

On-page SEO refers to changes you make on the site you own that impact SEO. For example, adding an XML sitemap to boost your SEO. Off-page SEO refers to SEO strategies that happen off your website, such as building links to pillar content.

Link Building Is Hard – Can’t I Just Buy Links?

You could. You could also run your hand through a blender – no one is going to stop you. But it’s an ineffective SEO strategy. Rather than buying links, I’d recommend starting here, with our guide to building and acquiring links.

SEO Factors That Rule Today & Beyond

Now that we’ve covered the basics, you are ready to get your hands dirty. Below, we’ll cover a few of the most critical SEO factors. Keep in mind that SEO trends change constantly, and what works now might not work in a few months.

Relevant, Optimized Content Wins Every Time

There are a ton of technical SEO factors – site structure, anchor text, URL structure, and so forth. Those details matter but the backbone of SEO is high-quality, optimized content. If you get that right, the rest of SEO will be much easier. If you want to crack the first page on Google, you need relevant, well-optimized content that earns links. What do we mean by high-quality content? Here are a few things to keep in mind when developing content:

• Keywords are still critical, but context matters more. Google crawlers now analyze the context and look for related secondary keywords that share the searcher’s intent.
• Include clear, keyword-rich titles, meta descriptions, alt attributes, H1 tags, and URLs. These factors tell Google that your site is relevant and helps it rank.
• Length matters, but relevance matters more. Google says: “The amount of content necessary for the page to be satisfying depends on the topic and purpose of the page.”

In short, ensure that all the content you produce is written for humans first and optimized for Google second.

Metadata Matters

Metadata is the title and lines of text that show up on the search results page. For example, if you Google “who killed Carol Baskin’s husband,” here’s the metadata you’ll see:

Metadata tells the user what they can expect to find if they click on the page. Optimizing your metadata is pretty simple:

• Include relevant but not repetitive, keywords, and variations in the title and description.
• Keep it short, but not too short. Google cuts off meta descriptions around 160 characters, so aim for less than that.
• Be clear and concise, so users know what to expect.

Think of metadata as ads for your content. Why should users click? What can you tell them? Use the meta to encourage clicks, which will drive traffic, which will lead to more traffic.

Links Matter, But…

Links have been a critical aspect of SEO as long as Google has existed. Essentially, links work as ‘votes’ telling Google that other sites think your content is useful and relevant. The more high-quality, relevant links you acquire, the higher your site will likely rank for related key terms.

In short, links are still fundamental to SEO.

But, quality matters more than quantity. If you invest in link building as part of your SEO efforts, target links from high-authority, high-traffic websites.

User Experience (UX) Impacts Rankings

User experience (UX) plays a substantial role in how well your website will rank on Google. However, user experience depends on a ton of factors like site infrastructure and layout, content, and so forth, making it hard to measure. If you want to win at SEO, UX should be a top priority. Here are a few best practices to follow:

• Ensure time on page and CTR are high, and the bounce rate is low. These signals are not direct ranking factors, but optimizing your site for high engagement can help indirectly. Happy users, happy Google.
• Make your site easy to navigate. Improve your website’s navigation to make sure users quickly Google said Way find a page that they are looking for. “The simpler, the better” approach works perfectly here. Navigation bars, drop-down menus, internal links, and a site search will help.
• Site speed matters a lot. In an ideal world, your site should load in less than 2 seconds. Image compression, code and structure optimizations, and faster servers will help. Start with Google’s PageSpeed Insights tool to see where you stand.

As Google becomes smarter, UX is likely to play an even more important role in the future.

So now is the time to learn the basics and implement best practices on your site.

Mobile Matters More the Ever Before

In 2018, Google moved to mobile-first indexing, which means the search engine uses mobile versions of your site to rank your sites in their results. Google’s move makes sense because more than 50% of traffic worldwide is generated from a mobile device.

What does that mean for SEO?

First, Google suggests investing in responsive design. You need to make your content consistent across desktop and mobile devices and ensure your site loads fast on both mobile and desktop. In short, you need to up your mobile game or your site to languish at the bottom of Google search results.

Don’t Ignore Voice Search

When it comes to voice, there’s a lot of conflicting information out there. Google said, way back in 2016, that voice searches made up around 20% of all searches performed in the Google app. Today, over a quarter of all Americans own a smart speaker. Yet 72%  of marketers have no plans to optimize for voice search.

Does voice search matter? It does.

Voice search has been growing in popularity and will likely continue to do so. It shouldn’t be your #1 SEO priority, but it does make sense to start optimizing for voice search.

Here’s why:

Most of the voice search optimization strategies make sense for semantic search, as well. Here are a few steps to help optimize your site for voice search:

• Use natural language in content and answer questions.
• Optimize for featured snippets.
• Create and markup an FAQ page

Voice search optimization is not a must-have right now, but voice search optimizations make sense for Google in general and may give you a leg up in the future.

3 Tips for Actually Succeeding in SEO

There are two types of SEO advice – the technical stuff I covered above, and then there are the core principles of SEO. The technical stuff will change, but these SEO tips stand the test of time.

If It Seems Shady, It Probably Will Burn You

You might have heard of black hat, white hat, and gray hat SEO.

Black hat SEO refers to practices that are totally against Google’s terms of service. Like building 10 sites and interlinking them to make Google think your crappy bitcoin sites are legit. This is where that acronym PBN comes into play. Then there is a gray hat, which may not be technically wrong but walks a thin (gray) line. White hat is above the board, totally legit SEO. Some have argued convincingly, however, that white hat isn’t really a thing anymore. A lot of SEO pros walk the gray hat line. And a lot of them get burned. If you want to succeed in SEO, you need to do things the right way. If something feels off – like buying or selling links – it’s probably going to burn you and torpedo your site. Trust me. It is not worth the long-term risk.

Read Real Experts

There’s a lot of SEO “experts.” Some of them claim to get you the top page of Google “Guaranteed!” Others don’t actually do SEO, but write about it a lot. Follow the real SEO experts and take the others’ advice with a grain of salt. What works for an ecommerce site in tech isn’t necessarily going to work for a restaurant supply store. Pay attention to what comes from Google directly from folks like John Mueller and Gary Illyes.

Test, Test, and Test Again

SEO is all about figuring out what works for your site in your industry based on your unique landscape. The only way to figure that out is to test – and keep testing over and over again. Remember, all your work may go to waste if Google’s latest algorithm update changes things or if your competitor does something new. Testing is an eternal part of any successful SEO strategy.

Conclusion

SEO is ever-evolving. Every SEO professional would love to find the magic formula that rockets their sites to the top of SERPs and keep them there forever. Unfortunately, SEO doesn’t work that way. There are rules and best practices, but the core of SEO is about figuring out what works for your site or client and then changing it when it stops working.

What Are SEO Keywords and Why it is Importance ?

For SEO, keywords still matter. Read about why SEO keywords should be the foundation of your content to address and satisfy searchers’ needs.

• Are keywords still important for search engine optimization (SEO)?
• Do keywords even matter to Google anymore?
• The short answer: Absolutely.
• The longer answer: Keep reading.

What Are SEO Keywords?

SEO keywords range from single words to complex phrases and are used to inform website content to increase relevant organic search traffic. Your audience uses them when searching for something related to your brand When effectively researched and optimized, keywords act as a conduit to connect your target audience with your website But Aren’t

Keywords in SEO ‘Dead’?

Whether you’ve heard this a few times already or your first is yet to come, “Keywords are dead” is a phrase that continues to barge its way into SEO circles. Rather than tiptoe around this recurring, binary, often-click-bait motivated assertion, let’s confront it head-on. Several developments in the SEO world have caused this claim to be stirred from hibernation, but there are four major ones that come to mind.

1. “Keywords are (not provided).”

If you’re brand new to SEO, you may be surprised to know organic keywords were once easily accessible in Google Analytics, Adobe Omniture, or any other analytics platform. However, things started changing in 2010 when Google began quietly taking steps to remove keyword data. In late 2011 through the following year, a significant amount of organic keyword visibility would be stripped.

It wouldn’t take long for the top keyword driver for every site to be “(not provided).”

Once we lost our SEO keyword visibility and were seemingly flying blind, many were quick to write the obituary for keywords.

• But what really was different?
• After all, people were still searching the same, and Google hadn’t changed how it was interpreting our content.
• We’ve all heard, “If a tree falls in a forest and no one is around to hear it, does it make a sound?”
• This is the same thing.
• Nothing was different; we just weren’t around.

Bottom line: Keywords aren’t dead. The old way of tracking them is.

2. “AI and NLP made keywords obsolete.”

Another time the validity of keywords was challenged was when Google rebuilt its algorithm in 2013. Receiving its name for being fast and precise, Hummingbird helped Google better understand search intent, particularly with complex and conversational searches. In 2015, Google incorporated the AI-driven ranking factor, RankBrain, into the mix to further improve its query interpretation abilities. Before, a search for “what pizza places near me deliver?” would send Google off looking for content that matches those terms. After RankBrain, Google would use these keywords as contextual signals to learn what we really want and often rewrite our query behind the scenes (e.g., “pizza delivery 66062”). Knowing Google may revise our search queries could make it seem like their usefulness is all but obsolete. But really, Google just got smarter with what we provided. In fact, as Google understands greater nuance and is more equipped to connect the language we use with our true search intent, one could argue, keywords become even more important. This is certainly true with BERT. BERT was baked into Google’s algorithm in late 2019. Within the year before its rollout, BERT became the NLP industry standard due to its ability to effectively perform a wide variety of linguistic calculations. Gone are the days where Google ignores “stop words.” Now, every single word in your search (and the exact order you use each one) matters. And since it’s important to Google, shouldn’t it be important to us?

Bottom line: Keywords aren’t dead. Google’s former way of interpreting them is.

3. “Voice search rendered keywords useless.”

As voice search grew from being an occasionally-used novelty to a staple in our search behavior, many wondered what that meant for keywords.

We’ve Become Long-Winded

Between us (subconsciously) picking up on Google’s heightened interpretation skills and our communication tendencies when talking versus typing, we have become very conversational and detailed searchers. In the old days, if we wanted to know who Brad Pitt’s first wife was, we would translate our thoughts into a search-friendly query, like “Brad Pitt’s wives.” Now, we simply tell Google what we want: “Who was Brad Pitt’s first wife?”. This is one of the main reasons why 15% of searches have never been heard of before by Google every single day. So, while it’s been a huge win for searchers, it’s posed challenges to SEO professionals. For instance, it’s hard to know which keywords to keep an eye on if a significant chunk of traffic is driven by those that had rarely, if ever, been searched before. But this goes back to the “(not provided)” argument.  Just because our tracking is imperfect doesn’t mean the significance of keywords lessens in any way.

We Omit Important Keywords

Did you know through voice search, you can find out when Scarlett Johansson’s first album was released from a query that doesn’t include her name or the name of her album? (Side note: Did you know Scarlett Johansson had an album?) Google understands context matters, not only within a search but between strings of them as well. So, do keywords actually matter if you can leave out crucial bits and still get what you want?

Of course! This just forces us to step back and look at the bigger picture, rather than examine each individual search in a vacuum.

Bottom line: Keywords aren’t dead. Typing as our only way to search them is.

4. “Keyword Planner proved keywords aren’t all that different.”

Starting in 2014 and kicking things up a notch two years later, Google’s Keyword Planner tool began grouping volumes for similar terms. Instead of showing keyword A gets searched 100 times per month, and keyword A1 gets searched 50 times per month, both would show 150. Google said the reason for this to make sure “you don’t miss out on potential customers” and to “maximize the potential for your ads to show on relevant searches.” That explanation certainly implies searcher intent doesn’t vary much between closely related terms. The move seemed to reinforce the notion that topics, not keywords, are all SEO professionals need to worry about. However, this doesn’t explain why Google search will often significantly shake up its results for keywords that Google Keyword Planner deems synonymous enough to lump together. Ultimately, Keyword Planner is a PPC tool. You don’t have to be a conspiracy theorist to understand how forcing PPC bidders to expand their keyword targeting could be a financially-motivated decision.

Bottom line: Keywords aren’t dead. But Google’s keyword metrics might as well be.

Why Are Keywords so Important to SEO?

• Keywords matter to Google and SEO professionals for several reasons, but here are two big ones.
• Keywords can provide a “bullseye” towards which marketers can aim their content.

Keywords Are Clues

The importance of keywords in SEO is in part due to their importance outside of it.

• Forget about keywords, rankings, traffic, or even your website for a minute.
• If you knew your customers’ true feelings, how would you operate your business differently? How influential would those insights be to your marketing strategy?
• In his book, “Everybody Lies,” Seth Stephens-Davidowitz shares his findings of what search behavior tells about human psychology.
• When in a focus group, taking a survey, or responding to something on Twitter, we all tend to let our answers be impacted by how others may perceive them.

What about when we’re searching?

The combination of anonymity and immediate access to a wealth of information paves the way for an unadulterated look into what we truly want.

It’s Data-Driven Truth Serum

At its core, keyword research is a powerful market research tool that can be leveraged in many different ways, not just informing website content. To get the most out of keywords, you must look beyond the explicit, literal translation and also pick up on the implicit clues to gain the true intent of each keyword. As an example, let’s look at the query [safest baby cribs 2020].

Explicit vs. Implicit Searcher Intent

Explicit information	Implicit information
Concerned about safety	Likely first-time parents
Wants more than one crib to choose from	Wants to know what makes cribs safe/unsafe
Looking for article published in 2020	Understands safety standards change over time
	In research phase with future intent to buy
	Possibly in process of buying other items for nursery
	Safety may be more important than cost or aesthetics
	Likely looking for a list of cribs ranked by safety measure

What Are the Most Common SEO Keyword Types? (with Examples)

Keywords can be categorized and tagged in multiple ways for a variety of reasons. Here are the most common types and examples of SEO keywords.

Branded vs. Unbranded Keywords

• Branded search terms contain the brand in the query.
• This could include the official brand names, misspellings, branded acronyms, branded campaign names or taglines, parent companies, or anything else with obvious branded search intent.
• Unbranded, or non-branded, terms are all other keywords you may consider.
• Unbranded terms often describe the customer problem or your business offering.
• Some businesses have non-distinct names that can make this delineation more difficult.
• For instance, is a search for “Kansas City Zoo” branded or unbranded when the name of the zoo is… Kansas City Zoo?

Branded terms generally bring in the highest converting traffic because the searcher already has a certain level of brand familiarity and (often) affinity.

Examples:

• Branded: Houston Rockets
• Unbranded: the unequivocal greatest basketball organization of all time

Seed vs. Page-Specific Keywords

• Seed words are the obvious, initial list of words you start with for the keyword research process.
• They act as the seeds you “plant” to grow your list.
• Seed words are often relevant to most of your website, if not all of it.
• Page-specific keywords are generally found later in the keyword research process and are applicable to only a single page or set of pages.

Examples for Home Depot:

• Seed: home improvement store
• Page-specific: deck building supplies

Head vs. Long-Tail Keywords

Those with the highest search demand are called head terms. Conversely, those with relatively low demand are considered long-tail.

Why?

When you graph them out, head terms fall off quickly in terms of the total number of keywords, whereas lesser searched terms seem to go on forever like a tail. The middle of the graph is often aptly named “middle” or “chunky middle” (or torso). With 15% of searches being new to Google each day, it shouldn’t be surprising that most search queries are considered long-tail, even if each individual long-tail query gets searched very few times. Head and long-tail keywords tend to have the following contrasting characteristics.

Correlative Differences Between Head & Long-Tail Keywords

Head	Long-tail
High search volume	Low search volume
High ranking competition	Low ranking competition
Low converting traffic	High converting traffic
Few words	Many words
Best for top-level pages	Best for lower-level pages
Multiple search intents	Singular search intent

Examples:

• Head: Bob Dylan
• Long-tail: Who is Jakob Dylan’s father?

Primary vs. Secondary Keywords

Also labeled “targeted” or “focus”, primary keywords are used to describe your most important keywords. These terms can be used in the context of your entire site or a single page. Secondary (also called “tertiary” or “supporting”) keywords include all other keywords you are targeting and/or incorporating. In some contexts, secondary terms are those you are loosely optimizing for, but they’re just not considered a high priority. In other scenarios, secondary keywords act as the semantic or long-tail support to help you get the most out of your primary keyword targeting.

Examples for a subscription shaving kit product page:

• Primary: shaving kit subscription
• Secondary: monthly, razors, free trial, custom

Step, Stage, or Phase-Based Keywords

SEOs often recommend categorizing your keywords according to a marketing funnel or customer journey. This can help ensure you are targeting customers at each critical point. Some sets of categories have the brand in the center (e.g., awareness, consideration, conversion, retention) while others are more customer-centric (e.g., unaware, problem aware, solution aware, brand aware). Similarly, some simply determine the action-oriented mindset of the consumer (e.g., navigational, informational, transactional).

Examples:

• Awareness: 30th birthday party ideas
• Consideration: Las Vegas travel reviews
• Conversion: flight and hotel packages to Las Vegas
• Retention: Mandalay Bay loyalty program

Global vs. Local Keywords

Depending on its usage, a local keyword can mean one of two things:

1. The searcher is looking for something geographically nearby: This can be very straightforward like “library near me” or “2-bedroom rentals in Phoenix”, or it could be more subtle like “restaurants” or “What time does Whataburger close?”.
2. The searcher has a high probability of being in a certain area: For instance, “Why did Oklahoma Joe’s change their name?” could be considered a local term because there’s a good chance the searcher is from Kansas or Missouri. Why? Those are the only two states where this exceptional barbecue establishment calls home. By the way, it is now called Joe’s Kansas City BBQ if you ever happen to be coming through town.

Examples:

• Local: 2-bedroom rentals in Phoenix
• Global: Is renters insurance worth it?

Audience Type Keywords

Rarely does someone self-identify themselves in a search. When’s the last time you started a search with “I’m an XX-year-old, college-educated digital marketer looking for [rest of your search]”? I’m going to go out on a limb and guess this has never happened. However, the ‘who’ behind the searcher can often be found in the implicit information of the query. While almost no queries are exclusively searched by one group, many heavily skew towards a single audience. One of the best ways to find out who is searching for a term is to query Google for it and look at the results. Then ask yourself who the top results seem to be talking to. If Google’s job is to give a searcher what they want, then the target audience for the top results of a query should be the same audience who completed the query.

Examples:

• Patient: Is diabetes hereditary?
• Doctor: T2DM treatment algorithm

Evergreen vs. Topical Keywords

Evergreen keywords have a steady search volume with little variance over time. On the other hand, topical keywords are either seasonal (e.g., valentine’s day gift ideas), flashes in the pan (e.g., covfefe), or consistently relevant (e.g., Taylor Swift). Some evergreen keywords can switch to being topical when an event makes them culturally relevant, like searches for a celebrity immediately after their unexpected death or a city when it’s hosting the World Cup. Google often favors new content for topical keywords because the “query deserves freshness”. People like to create evergreen content because it can be a low investment relative to the long-term value it produces. However, the competition and initial cost are often steep. Conversely, topical content is attractive because it has a lower cost of entry, weaker competition, and provides immediate value – but that value has a short shelf life.

Examples:

• Evergreen: how to know if you’re pregnant
• Topical: movie showtimes this weekend

 

Keywords vs. Carewords

When my wife and I were in the market for a one-time house cleaning, our criteria were probably what you would expect:

• What’s the cost for how much work?
• Do they use natural products?
• Did they get good reviews?
• Are they flexible on timing?

However, how the companies made us feel certainly played a key role, even if it was mostly subconscious. In this instance, content that made us reflect on all the time we were going to save, how this would be one less thing we had to stress about, even the smell of a fresh house when we walked in the door – likely played a role in our final decision. We search with our Neocortex but our reptilian and paleopallium brains often make the decisions. Sara Howard describes carewords using an example of buying a car. Would you include “reliable warranty” in a search for a new vehicle? Probably not. Do you want to know the warranty is reliable once you’re on the page? Absolutely. In short, carewords are low-to-no-traffic-generating terms that increase on-site engagement and conversions for existing traffic.

Examples:

• Keywords: wet bar ideas for basement
• Carewords: wine enthusiast, ample storage, simple, hosting, durable, conversation piece, vintage, cozy

How Do You Choose the Right Keywords?

This process is highly scalable based on your needs and limitations. It can take four hours or forty hours, and you can spend over $250 on tools or nothing at all. While I highly suggest researching and experimenting with this topic in great detail if you’re serious about honing your craft, here’s a quick introduction to finding the best keywords for SEO.

1. Don’t start with keywords. Before you put on your SEO hat or even your marketing hat, just be human. Learn about your customers from your customers. Before diving into tools and spreadsheets, try to gain some real empathy and understanding for the customers you’re serving and the perspectives they hold.

2. Build a seed keyword list. Using what you gained in step one, along with what you know about where your customers’ needs and your business’ solutions intersect, brainstorm an initial list of words and phrases that effectively describe your core offerings.

3. Gather current keyword data (if your site already exists). Generate a list of what is currently (and nearly) driving traffic to your site. Here are some keyword ranking tools that can help with this phase:

• Google Search Console
• Ahrefs
• SEMrush
• Moz Keyword Explorer

4. Expand the list using various keyword tools. Expand on the list you’ve built from steps 1-3 by looking for new keyword groups, synonyms, common modifiers, and long-tail permutations. Beyond those listed above, these SEO keyword tools are perfect for suggestions to expand your list:

• KeywordTool.io
• AlsoAsked
• Answer The Public
• Keywords Everywhere (within Google search results)
• Infinite Suggest
• KWFinder

5. Group terms by search intent. Categorize your keywords in a way that will be simple and useful for you and anyone else who might look through them. This can be done by audience-type, topic, phase of the funnel, or any other way that makes sense to you.

 

6. Map keywords to content. Choose 1-4 primary keywords to target on each page based on a careful balance between keyword difficulty, relevance, and search volume (while considering organic click share). Once those are determined, find semantically-related and long-tail modifying terms to help support your primary keywords.

7. Do it all over again. Once your keyword strategy has been implemented, Google has had time to react and you’ve been able to collect enough data, rinse and repeat. They don’t call it search engine optimization for nothing.

How Do You Use Keywords to Optimize Your Site?

Much like choosing keywords, effectively optimizing your website for keywords could live on its own blog post. However, here are a few tips to get started.

Where to Add Keywords on a Webpage

• URLs: URLs rarely change, are highly visible, and describe the entire page. For those reasons, Google places some value on what they say.
• Static content: Search engines are getting much better at crawling dynamic content. Static content is a near-guarantee for indexing.
• Title tags: Title tags influence rankings and click-through-rate (CTR) and if written effectively, keywords can help with both.
• Meta description tags: Unlike title tags, meta descriptions do not influence rankings in Google. However, including them can increase CTR.
• Most visible content: Google’s job is to understand content the way we do. An H1 tag at the top of the page gets far more eyeballs than boilerplate content at the bottom. Whether it’s a heading tag, early body copy or a bolded phrase, the most visible content is generally the most influential for SEO.
• Internal links and surrounding content: Incorporating keywords into the anchor text of links pointing to your page helps show Google what your page is about. Similarly, content nearby anchor text pointing to your page also matters to Google and, to a lesser degree, is used to describe the destination page.
• Image and video file names: Instead of letting your phone give your image or video a default name that usually contains something random and nonsensical, give it a descriptive name using a relevant keyword.
• Image alt attributes: Alt tags not only make your site more inclusive for your visually impaired audience, but they also give Google a better idea of your picture. Incorporate keywords when appropriate.
• Image title attributes: Image titles don’t work on all browsers the same way, which is why Google may not put much weight into this content. However, if there is an opportunity to gracefully include keywords, go for it.
• ARIA tags: ARIA tags are similar to alt attributes in that they help make website content more accessible to those with disabilities. You can use ARIA tags on certain types of dynamic content, interactive content, background images, and more.
• Video closed captioning and/or transcripts: Some videos contain extremely relevant keywords, but Google has no clue. Make sure what is heard and seen gets included in your indexable closed captioning or transcript.
• Schema markup: Schema helps add context to content. When applicable, mark your keywords up with the most appropriate schema properties to remove some of the guesswork for Google.

Keyword Integration Tips

• Don’t overdo it: Over-optimization (or “keyword stuffing”) is a real thing. It can turn away your customers and send you to Google’s dog (or Panda) house. Each one of the areas above has been automated, exploited, and tarnished. Ask yourself if it helps or hurts the user experience. Make your decision based on that answer.
• Ignore the meta keywords tag: The meta keywords tag gets little, if any, attention from the main search engines. Don’t waste your time here.
• Don’t optimize each page in a vacuum: Unless you have a one-page site, you need to look at your keyword targeting by taking all pages into context. This will guard against any gaps or keyword cannibalization that can happen when you work on each page in a silo.
• Test everything: If you have the opportunity to work on sites with a massive number of pages, you have a perfect opportunity to set up some worthwhile tests to polish your techniques.

When Won’t Keywords Matter?

How do we know keywords will always matter? In reality, there’s no way to know, but many of the root arguments shared in this guide have been the same for over a decade, and they show no signs of pivoting. With that said, I do think I can tell you the next time “keywords are dead” will ferociously bounce around the SEO echo chambers. Larry Page didn’t just want Google to be at the level of a human, he wanted it to be superhuman. The introduction of Google Discover (formerly Google Now and Google Feed) has given us a glimpse of what is to come: Google searching for what we want without us having to ask. If Google does our searching for us, would keywords still matter?

Yes, and here’s why.

Do me a favor and take a peek at your search history. Start by looking at searches you made a month ago. Now, look at last year.

What about 5 years ago?

My mom always has said “no one new moves in”, and while our ability to change over time may be debatable, what we’re interested in undoubtedly evolves. Google Discover only works because of the real-time inputs we give it, especially what we search.

10 Best Tips to Make Your PDF SEO Friendly

Make Your PDF SEO Friendly:Google can crawl, index and rank PDFs. However, PDFs require a different type of SEO strategy set. These 13 tips will help your PDF get more traffic. For a long time it was believed that Google will not crawl and index files like PDFs, but when Google announced in 2011 that it will crawl and index PDF files from now on too, our faith was destroyed and it was good It happened because we all wanted Google PDF to crawl, index and rank the file.

इस आर्टिकल को हिंदी में पढ़े

“Google first started indexing PDF files in 2001 and currently has hundreds of millions of PDF files indexed.”

They even come with their own tags in SERPs to alert users that the result is PDF based:

आज, सर्च इंजन पीडीएफ को अनुक्रमित कर रहा हैं जिसमे featured snippets भी शामिल करते हैं:

Google pulling featured snippets from PDFs. pic.twitter.com/DcSvA1MRQj

— Kevin_Indig (@Kevin_Indig) January 16, 2019

Today, search engines are indexing PDFs which also include featured snippets: This opens up a growing opportunity to increase traffic to your site with existing and new PDF content. But, you will need to follow these 13 SEO optimization tips for PDF files to give you the best chance of ranking.

When Should You Use a PDF?

PDFs (used as a portable document format) are often used for content that requires extra effort to create, and you want people to print your content to your exact specifications. Be able to

Ebooks

Ebooks are often pictures, infographics, and guides. You can also include cover art, headers, and footers, making your ebook even more like a book.

Offline Content

If you have content that benefits from an offline option, then PDF is a preferred route. This information is also used for a long blog post.

Specification Documents

If we are creating a pdf file, first of all we have to prepare its content list, in which it is said that what you are going to find in this pdf file. We should prepare a Proper format for our PDF file.

White Papers

If we become a PDF, we have to take special care that the PDF is written on white paper. I mean to say that the background of the paper is of white color and the text on it should be black color or any other color but someone else Also by color I mean that the handwriting should be clearly visible so that if the consumer thinks to print it easily it can.

How to Make Your PDFs SEO-Friendly

1. Compress Your PDF File to Reduce File Size

Most importantly, make sure that your file is not already speed optimized. You can check this way

Make sure your PDF is optimized for the web. It is also very easy to do.

• Open your PDF in Adobe Acrobat. ( डॉक्यूमेंट खोले )
• Select File. ( फाइल को चुने )
• Select Properties. ( फाइल की प्रॉपर्टी में जाये )
• Go to the Descriptions tab. ( description टैब में जाये  )
• Find the “Fast Web View” at the bottom of the window. If it says “No”, the PDF file needs to be optimized. (“Fast Web View वाले ऑप्शन पर जाये अगर वह पर “No”  मतलब आपके फाइल को optimized करना होगा |

Optimize PDF Fonts

Use Standard Fonts

PDF readers support these fonts.

• Times.
• Helvetica.
• Courier.
• Symbol.
• Zapf Dingbats.

Apart from this, if we use other fonts, then our PDF size will increase, which is not a good thing.

Use Fewer Fonts

Each font you use makes your PDF larger, so use fewer fonts!

Use Less Font Styles

Keep in mind one thing is to use font -style in your pdf file so that your pdf size is not much

Follow this procedure to see if your fonts are embedded:

• Open your PDF in Adobe Acrobat.
• Select File.
• Select Properties.
• Select the Fonts tab.

Optimize PDF Images

Use Vector-Based Images

Vector-based images are smaller and of higher quality than bitmap images.

Use Monochrome Bitmap Images

If you have to use bitmaps, make them monochrome and don’t color them to make sure they are as small as they can be.

Optimize Microsoft Word PDFs

You can reduce the size of your PDF while exporting your Word document by following these steps:

• Select Save As.
• Select PDF.
• Select minimum size.
• Click options.
• “ISO 19005-1 compliant (PDF/A)” and “Bitmap text when fonts may not be embedded” should not be checked.

Optimize Your PDF with Adobe Acrobat

You can further customize your PDF using Adobe Acrobat.

• Open your PDF in Acrobat
• Select File
• Select Compress File

You have several options including standard mode, mobile mode, or you can customize your preset.

Fast Web View

Fast Web View reorganizes PDF to download one page at a time. This is useful when your PDF is a large file (remember, long loads can cause someone to bounce).

Follow these steps to start Fast Web View:

• Select Edit.
• Select Preferences.
• On the far left side under Categories, select Documents.
• Under Save Settings, make sure Save As optimizes for Fast Web View is checked

Initial View Settings

Adobe also allows you to control how your PDF will appear as soon as it is opened.

You can toggle:

• Which page to open on.
• Magnification.
• The visible page layout.
• Window size.
• And more.

2. Keyword-Rich File Name

You should add a URL or H1 to your file name. This means making your file name keyword relevant and search-friendly. If the name of your Google document is SEO Best Practices, then you can name the PDF file with this name, seo-best-practices.pdf.

Here are a few file naming best practices:

• Shorter is better. Ideal file name length is between 50-60 characters.
• Match the URL to the title of the PDF when possible.
• As a best practice, remove punctuation, hashes, and stop words (and, or, but, of, the, a, etc.).
• Use lower case always.
• When separate words, use hyphens if possible. An underscore is also acceptable.

3. Body Copy

If you want your PDF to be index by itself, then make sure that it has more text than images. If you can copy and paste text from a PDF, it is in text rather than an image format.

Here are some common best practices when writing for the web:

• Use short paragraphs of about three to four sentences. Short paragraphs are easy to understand and digest, advance your point, and encourage reading and encouragement in this age of information.
• Use bulleted and numbered lists to break up content and aid in easy scanning by the reader.
• Transition to new clauses using success bold subheading that begins with an action.

4. Heading Tags

PDFs can contain a lot of in-depth information so content must be broken with subheading. Here are some general best information for placing top tags on your content:

• An H1 tag functions as a headline on the page. Should be unique to the page.
• Maximum length of about 100 characters, but usually more concise.
• Should always contain and usually begin with the primary keyword.
• H2, H3, and other sub-heads are used to break body copy into smaller chunks.

5. Use Alt Text For Images

If you are inserting the image in your PDF then definitely use Alt Text.

Alt text is important because it:

• Screen-reading tool for visually impaired helps to describe images.
• Let search engines crawl and rank your website better.

To use alt text, do the following:

• Select the Tools menu.
• Select Action Wizard.
• Select Make Accessible.
• Click Set Alternative Text.

The key to writing alt text is to be:

• Succinct
• Descriptive
• Keyword-rich, but not keyword-stuffed

6. Set Reading Language

To set the reading language, open the Document Properties dialog:

• Choose File > Properties.
• Select a language from the Language menu in the Reading Options area of the Advanced tab.
• Activate the OK button.

7. Create an Optimized Title Tag

To edit the properties of your PDF follow these steps: –

• Open your PDF with Adobe Acrobat.
• Select File.
• Select Properties.
• Select the Description tab.

Here are some general guidelines to use when crafting title tags:

• Put the most important keyword phrase at or near the front.
• Aim for 55-70 characters (it’s OK to exceed this when necessary, but avoid excessive length).
• When included, brand or site name should come at the end of the title tag.
• Make sure it adequately categorizes what is on the page and follow grammatical best practices:
  • Use full names of people, events, items, etc.
  • Minimize the use of stop words (a, and, the, etc.)
  • Include dates for annual events or cases where date is important.
  • Limit punctuation (hyphens, commas are OK; use “and” instead of “&”)
• Try for unique title tags across each and every PDF and avoid ‘cannibalization’ by focusing on different keywords on each page.

8. Meta Description

To edit the meta description properties of your PDF follow this steps: –

• pen your PDF with Adobe Acrobat.
• Select File.
• Select Properties.
• Select the Description tab.
• Add your meta description content to the Subject field.

Here you are given some guidelines regarding this.

• Max of 170 characters, 1-3 sentences.
• Begin with action word: Get, Find, Explore, Discover, Shop, Browse, Research, Compare…
• Work in primary and secondary keywords as soon as possible in the text (within the first sentence if you can). Be enticing! Be informative! Think of it as a paid search ad but with room to be descriptive.

9. Internal Linking

Internal linking is very important that means you are writing something related to any topic related to your PDF and you have written a post on your website on one of the keywords and mention that keyword in your PDF, then link it.

Your anchor text should be:

• Unique.
• Succinct.
• Relevant to the linked-to content.
• Keyword-rich, but not keyword-stuffed.

10. Make Your PDF Mobile-Friendly

These days, so much content is consumed on mobile devices that it would be a big mistake not to optimize your PDF for phones, tablets, etc.

So, follow these steps:

• Left Align Your Text: This way people can scroll through your document more quickly without having to scroll horizontally first.
• Use Bullet Points & Bold Text: These techniques will make it easier to skim your PDF.
• Use Images Sparingly: Images help break up text and make it easier to digest. They also increase your file size, so use wisely.
• Break content up with Subheadings: This will also make your document easier to read.
• Short Paragraphs: Try to keep paragraphs to 3 to 4 sentences each.

Summary: PDF SEO Best Practices

Google knows that PDFs can be useful. That’s why Google indexes PDFs and converts some of them into select snippets. You should treat your PDF the same way Google does. By using the above tips, you will make it easy for both Google and your users to discover and appreciate your work.

How did you like this article, tell us in the comment.

 

7 Best Alternatives of Google Keyword Planner, You Should Try

7 Best Alternatives of Google Keyword Planner

google is constantly making changes in the features of its Google Keyword Planner. Only recently, they have made a change where users whose budget is less than the prescribed base limit and cannot see the exact results, will be presented with data in the range of values, instead. This is not very useful, especially when users are trying to find the best keywords for their ads. Some have even claimed that Google’s move only pushes the field of games in favor of larger companies that can pay more money for a device than, say, a startup. That’s why we’ve made a list of 7 Google Keyword Planner options that we think would be useful:

इस आर्टिकल को हिंदी में पढ़े

1. Long Tail Pro

Long Tail Pro is a desktop application, available for both Mac and Windows. The application is extremely powerful, and can do everything that Google Keyword Planner can do and do it faster. Long Tail Pro is a paid application that comes with both monthly and annual payment options. There is also a 10-day trial available for $ 1, which you can try before deciding whether or not you want to continue using the application. The test is full-featured, and as such, it is definitely the best choice for Google Keyword Planner.

Users can create projects in the application, and each project can have as many keywords as the user wants. Also shows contest ratings for each keyword. Users can see the top Google results for keywords, overall, the application is definitely worth a try, and will help you find the keywords used to target your ads.

Buy ($1 trial, $37/month monthly plan, $25/month annual plan)

2. SEMrush

SEMrush is another great tool for analyzing keywords, as well as finding the top keywords in your competition. SEMrush provides users with a heap of information on the keywords they search for. Information includes price such as search volume, number of results, CPC distribution, as well as search trends for keywords. In addition, SEMrush also provides related keywords along with its search volume data.

Users can also use the SEMrush tool for free, just by signing up on the SEMrush website, you can use it with some limitations, however, the number of results can still be very helpful for users.

Use SEMrush (free, paid plans start from $69.95/month)

3. SpyFu

SpyFu is similar to SEMrush in the way it works, except that SpyFu does not require users to sign up on the website to use its services. The data provided by SpyFu includes metrics such as search volume (both local and global), cost per click for keywords, and related keywords. The number of related keywords displayed by the website is limited to 5 in the free version, although users can register for SpyFu’s services and receive many related keywords related to the website.

The website also displays results like the most successful advertisers for keywords, and even displays the rankings of various websites from time to time in the form of a graph, and helps to determine whether a particular What is the performance of which website on Keyword?

Use SpyFu (free, paid plans start from $49)

4. Moz Pro

Moz Pro offers a lot of features that users can use for free, with limited functionality. However, the functionality provided by the limited edition of the tools clearly shows that Mojo Pro is a good tool for keyword research and indeed a lot of other purposes. Notable among the host of features offered by Mojo Pro is the weekly tracking of keyword rankings for both the user’s own website, as well as competitions. The website also provides users with comparisons of their website’s rankings with their competition in over 200 countries.

These also provide keyword research tools, and allow users to evaluate the most important domains on the web, as well as offer site crawling services. There is more that Mojo Pro gives users to help improve the SEO performance of their website and rank their websites better.

Use Moz Pro (free, paid plans start $99)

5. Keyword Tool Pro

Keyword Tool Pro is a tool that can help the user find relevant keywords on their website which will have high search volume and little competition. It presents more keywords to you than Google’s Keyword Planner, and exposes users to High Keyword options, allowing users to select from a wide list of keywords, and select keywords that contain other The level of competition is low compared to keywords. It would prove difficult to rank on it. This tool uses the “autocomplete” feature of Google search to detect hidden keywords that are usually omitted by the Google Keyword Planner. It uses the autocomplete feature from various sources including YouTube, Bing, Amazon and even the App Store, which allows users to access keyword data from a large number of sources.

The tool offers a free version for those who want to try it out before paying for the Pro version, although the free trial only shows keywords relevant to the keywords searched by users, and all other data Hides such as search volume, cpc and other important details. However, the tool offers a 30-day Money Back Guarantee, so if you pay the tool and it is not what it offers, you can ask for a refund within 30 days, and you will get your money back.

Use Keyword Tool (free, paid plans start from$48/month)

6. Term Explorer

Term Explorer is yet another suite that comes with a variety of tools that allow users to perform multiple operations; One of which is good, profitable keywords that they can use. The website provides free usage for 5 keyword searches, after which users will have to sign up to continue using the service. Term Explorer looks at the requested keywords and provides relevant metrics to users like that monthly searches, the average cost per click, the difficulty index for the keywords in question, as well as the relevancy of

Once users search for the keywords they want, they can download the report generated as a CSV (comma separated values) file, or as a white label PDF. Term Explorer also provides a bulk keyword tool to view multiple keywords at the same time. User search volume, cost per click or PPC competition. You can also sort the results according to

Use Term Explorer (free, paid plans start from $34)

7. Market Samurai

Market Samurai is another application for keyword analysis, which is available for Windows and macOS. It offers a free trial version for download, so that users can use the app before deciding whether they want to purchase the full version. Market Samurai streamlines all important search engine marketing functions, and tries to keep the intelligence of the entire market at the disposal of the user. The application allows users to create projects within which they can search for keywords and examine various contextual metrics, including total searches for keywords, average daily searches for keywords, as well as ongoing trends.

Use Market Samurai (free trial, pro version at $97)

Try These Alternative of Google Keyword Planner for Your Next Campaign

Although Google is making frequent (and sometimes undesirable) changes to its keyword tool, users can switch to any of the 7 options we describe in this list. These optional tools are as good (if not better) as the Google Keyword Planner, so it can help users do all the things that the Keyword Planner can do, or something else. So, the next time you are cursing Google Keyword Planner to remove a metric or an attribute, you can choose one of the tools you have chosen for us.

 

Backlink vs Content दोनों में से ज्यादा जरुरी कौन सा है आपके ब्लॉग के लिए

Backlink vs Content : नमस्कार दोस्तो आप सभी ने मुझसे वेरियस सोशल मीडिया प्लेटफॉर्म के जरिये ये पुछा है की Backlink ज्यादा जरुरी है या Content अपने वेबसाइट पर traffic लाने के लिये दोनो मे से किस चिज की ज्यादा अवशकता है तो आज के इस article में आपको सारा चिज स्पष्ट हो जाएगा।

“If I need to choose between backlinks or content, which should I work on first? Which will be more useful for website traffic?”

हेल्लो दोस्तो, 

यह एक बड़ा सवाल है जो लगभग हर व्यवसाय के मालिक और मार्केटिंग टीम पूछती है ।

आपको जान कर बेहद खुसी होगी की इस सवाल का जबाब काफी आसान है।

Go with Content ( आप कंटेंट के साथ जाये )

यदि आपको content बनाने और बैकलिंक्स बनाने के बीच चयन करना है, तो content के साथ जाएं।

Here are four reasons why: ( इसके चार कारण मै आपको बताऊंगा )

Content Is for Your Users

• बैकलिंक्स विशेष रूप से SEO Purpose के लिए हैं।
• Content आपके उपयोगकर्ताओं के लिए आपकी साइट के साथ engage करने का काम करता है , अगर आपके वेबसाइट पर अच्छी content होगा तो यूजर निरंतर आपके वेबसाइट को visit करते रहेंगे जिससे आपको Backlink की अवशकता ही नही पड़ेगी । ( उधाहरण के लिये अगर आप चाहते है की आपके वेबसाइट की लिंक मै आपने वेबसाइट पर इस्तमाल करू, लेकिन आपके वेबसाइट पर content ही नही है तो मै क्यू करूंगा ये काम)

यह भी उल्लेखनीय है कि श्रेणी और उत्पाद पृष्ठों के लिए बैकलिंक प्राकृतिक लिंक नहीं हैं और जब तक आप निर्माता नहीं हैं, स्वाभाविक रूप से अपका कंटेंट नहीं हैं।

Content Is Why People Link

 कहने का मेरा दूसरा कारण यह है कि Content अधिक महत्वपूर्ण है कि बैकलिंक्स पर मै यहाँ भी बोलूंगा की content का चयन करें, व्यक्ति को स्वाभाविक रूप से आपकी साइट से लिंक करने का यही एक मात्र कारण है जिसकी वहज से आपके वेबसाइट पर लम्बे समाए तक traffic आती रहेगी।

अगर आप informative resources, sharing data, ways to accomplish a specific task, relevant game or quiz इस तरह का content हमेसा पोस्ट करते है तो लोग आपके कंटेंट को वेरियस सोशल मीडिया प्लेटफॉर्म पर शेयर करेंगे जिसीसे आपके वेबसाइट पर एक्स्ट्रा traffic आयेगा ।

Content Defines a Page’s Topic

तीसरा, बैकलिंक हमेशा यह परिभाषित नहीं करते हैं कि Page पर क्या है, लेकिन बैकलिंक्स यह संकेत देते हैं कि इस page पर किस type का content हो सकता हैं ।

दूसरी ओर, content,  header tags, title tags, internal links, schema (although this is more technical SEO), etc. का उपयोग करके किसी Page के विषय को परिभाषित करता है।

हालाँकि, आपके पास बैकलिंक्स के प्रकारों का मिश्रण होना चाहिए:

• Keyword-rich, branded links, and citations.
• Dofollow, nofollow, sponsored, UGC, etc.
• News/media, bloggers and content producers, comments, and freebies from forums and communities.
• Directories, local guides, and industry resource sections.

कृपया ध्यान दें कि ऊपर दिए गए चार बुलेट बिंदु सभी चीजें हैं जो स्वाभाविक रूप से होती हैं ।मैं किसी एक या दूसरे पर निर्माण और ध्यान केंद्रित करने की सलाह नहीं देता।

Content Helps with Site Structure

मेरा चौथा कारण यह है कि content आपको आंतरिक लिंकिंग के माध्यम से साइट संरचना और वास्तुकला बनाने में मदद कर सकती है।

अगर आप Nutural आंतरिक लिंकिंग संरचना का निर्माण करके आप लोगों को संसाधनों के लिए मार्गदर्शन करने की कोशिश कर रहे हैं और तुलनात्मक गाइड जैसी उपयोगी content से विकल्प खरीद रहे हैं। ये सारी चीजे आपके website visitors and search engine spiders को अपके वेबसाइट का structure तैयार करने मे मदद करता है।

 Conclusion: Backlink vs Content

Content Is Better for Your Website

• बैकलिंक्स आपके वेबसाइट को rank कराने मे महत्वपूर्ण भुमिका निभाता हैं।
• लेकिन content PPC to SEO, media coverage, and referral traffic तक सभी चैनलों पर काम करती है। 

Good content can also lead to backlinks.

यदि आपको दोनों के बीच चयन करना है, तो आपको content के साथ जाना चाहिये।

ये भी पढ़े 

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Top 5 SEO Ranking Factors For 2020 in Hindi

Top 5 SEO Ranking Factors For 2020 in Hindi : नमस्कार दोस्तों स्वागत है आप सभी का हमारे वेबसाइट पर आज के इस पोस्ट में हम सीखेंगे की वो कौन सी top five factor है जिसकी मदद से हम अपने ब्लॉग की पोस्ट अथवा ब्लॉग को रैंक करा सकते है दोस्तों अभी लगभग सभी जगह luck-down चल रहा है ऐसे में ये बहुत ही सुंदर मौका है की आप अपना ब्लॉग स्टार्ट करे और घर बैठे पैसा कमाए लेकिन ब्लॉग को रैंक करने के बहुत सारी चीजे की जरूरत होती है तो जो इस पोस्ट में माध्यम से आप जान पाएंगे और अपने वेबसाइट / ब्लॉग को रैंक करा सकेंगे गूगल पर |

1. Social Sharing

सबसे पहला चीज है Social Sharing ये एक बहुत बड़ा मार्केट है अपने बिज़नेस को आगे बढ़ने में , अगर आपके पास ब्लॉग / वेबसाइट है और आप अपने social site पर ज्यादा active रहते है तो आपका ब्लॉग / वेबसाइट बहुत जल्द ही ग्रो करेगा | हमने निचे कुछ social account का नाम मेंशन किया है अगर आप इन social media से connected नहीं है तो जल्द ही अपना एक अकाउंट  ले |

• Google+ Shares
• Facebook Shares
• Facebook Comments
• Facebook Likes
• Pins on Pinterest
• Tweets

2. Backlink Count

कोई फर्क नहीं पड़ता कि लोग क्या कह सकते हैं इस बात पर लेकिन सच्चाई यह है कि – बैक-लिंक किसी भी वेबसाइट की रैंकिंग की backbone हैं | फिलहाल गूगल की तरफ से कोई भी ऐसी policy नहीं है जहाँ आप अपने वेबसाइट के लिए back-link का इस्तमाल करते है तो वो google की पॉलिसी की violation करेगा ऐसा गूगल ने अभी तक कोई भी rule नहीं बनाया है तो आप अपने वेबसाइट के लिए back-link का भरपूर उपयोग करे | यहाँ पर एक सवाल ये उत्पन होता है की हमें किस वेबसाइट के साथ back-link चाहिए इसका जबाब ये है की आपको अपने category जैसी वेबसाइट के साथ बैकलिंक करना चाहिए

e.g  अगर आप कोई ऐसा पोस्ट लिख रहे  जो उस वेबसाइट पर नहीं जिसके  बैकलिंक बनाना चाहते हो तो आप उस वेबसाइट के साथ अपने पोस्ट की लिंक को शेयर कर सकते है |

3. Content

हाल ही में google ने अपने algorithm को updates किया है जहाँ पर उन्होंने content को king बताया है | जिसके वहज से बहुत सारी वेबसाइट की रैंकिंग डाउन हो गई है | अब यहाँ पर एक सवाल ये उत्पन होता है की Bad कंटेंट किसको बोलते है ? क्या ये एक boring टॉपिक होता है | तो जबाब है नहीं Bad content का मतलब हम कुछ इस तरह समझ सकते है जैसे की ऐसा content जो किसी और वेबसाइट से कॉपी किया गया हो या ऐसा कंटेंट जिसमे कोई internal या external लिंक को नहीं दिया गया हो निचे हमने कुछ पॉइंट को मेंशन किया है मदद से आप आसानी से समझ पाएंगे की Google Bad कंटेंट किसको समझता है और क्या क्या आपके पोस्ट में होना चाहिए जिससे आपका कंटेंट Good Content कहलाये | 

• Number of internal links
• Word count
• Position of keyword in title
• Keywords in body
• Keywords in external links
• Keywords in internal links
• H2 and H3 headings (H1 has somewhat lost a bit in the race)
• Image count and tags

4. Other Technical Things

कुछ और भी technical चीजे होती है जिसके माध्यम से आप अपनी वेबसाइट की रैंकिंग को improve कर सकते है |

• Site loading speed. I would recommend switching to cloud if you have any issues with this.
• Sub-domains are somewhat losing popularity with Google

5. Rumors

ये एक बहुत बड़ा फैक्टर होता है आपको अपने वेबसाइट की रैंकिंग को बेहतर बनाने के लिए इंटरनेट पर उपस्थित लगभग सारी वेबसाइट Google Adsense की इस्तमाल करती है | बहुत सारे लोगो का मानना यह है की अगर आपके वेबसाइट पर अवसक्ता से अधिक ads लगा है पोस्ट में तो आपका रैंकिंग गिर जाता है लेकिन ये एक अफवाह है , हां इतना जरूर बोलूंगा की आप अपने पोस्ट में जरूरत से ज्यादा ads को न लगाए इससे आपके वेबसाइट का adsense ब्लॉक हो सकता है |

ये भी पढ़े  SEO Ranking Factors

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